Search Engine Optimization: ON-Page & OFF-Page SEO

SEO stands for “Search Engine Optimization”. SEO is the process of getting organic traffics to your website on a search engine (or) SEO is a process of getting traffic from the organic Search Result on Search Engines. The major search engines such as Google, Bing are the Librarians of the internet they will help people in finding what exactly they’re looking for.

• Every search engine has an algorithm
• This algorithm is mainly used for turning all the information into useful Search Result
• Page rank is an algorithm used by Google search to rank websites in their Search engine result page
• There are over 200 factors that are calculated into Google Page rank algorithm.

What is On-Page SEO?

On-page SEO or On-site SEO is the practice of Optimizing different parts of your website in order to rank higher. On-page SEO also makes sure that your website pages can be read by both potential customers and Search Engine Robots. Here we are discussing few Important On-Page factors like Title tags, Headings Tags, URL Structure, ALT Text for images, Page loading speed, content, Interlinks.

Title Tag:

The title tag is an element that specifies the Title of a webpage. Placing Targeted Keywords in the title tag of each page on your website it makes your title more attractive and optimizes. Make sure you keep your keyword at the beginning of your Title Tag. Title Tags are displayed on Search engine result pages (SERPs).

Heading tags:

Heading tags are basically used to highlight various important Headings, subheadings and important points of the content. There are 6 levels of headings H1, H2, H3, H4, H5, and H6.

H1 considered as most important (Highest) and H6 as least important. H1 tag should be used as the main heading of the page.

URL Structure:

URL (Uniform Resource Locator) is an address of website pages specifies the location of the resource on the internet. Try to put keywords into your URLs if possible because it helps to indicate those who see your URL and it also helps in ranking. Make sure you consult with professional before changing.

Alt Text on Image:

Alt text is also called as “alt attribute” “alt descriptive”. An alt tag is used to describe the information of an image on a page. If an image consists of some relevant keyword it will help to describe the image and help the search engines understand the page content.

Page loading Speed:

Page loading means the time it takes to display the content of a web page in the browser window. Page loads depend on hosting server, amount of bandwidth, Images, content and website design. Google wants there users to find quickly what there are looking for and to provide the best user experience.
Tools which is used to find the page speed of your website

Page Content:

The content which you’re providing on your website pages to your users should be fresh, useful and relevant. Content is the major source for Bounce rate to avoid this always keep content relevant to your topic and it should consist of more than 300 words per page.
Internal Links: Internal links is a string of HTML that links from one page on a domain to a different page on the same domain or linking internally to other pages of your website.

What is Off-Page SEO?

OFF- page SEO or OFF-site SEO technique is basically used to enhance the position of a website in the Search Engine Result Page (SERPs). The activities that you take outside of your own website to improve you’re ranking within Search Engine Result Page (SERPs). The main focus of SEO is to increase the authority of your domain through the act of getting links from other websites. Getting links from other websites are called backlinks. Whenever you get a Backlinks from other sites you will get a juice to your sites this juice will help you in page ranking. The major and important factor in Off-page SEO is the Number and Quality of Backlinks of your website. Off-page SEO believes in Quality over Quantity. There’s a score called “Domain Authority” it predicts and calculates how well your website will rank on SERPs. DA score ranges from 1 to 100. Click here to check the DA.

There are two types of backlinks:
1) No-Follow Backlinks
2) Do-Follow Backlinks
No-Follow Backlinks: No-Follow Backlinks means Google bots won’t crawl your link and won’t pass any link juice to your site.

No-Follow Backlinks look like-

Example:

Do-Follow Backlinks: Do-Follow Backlinks means Google Boots Crawl your Link an pass link juice to your site.

Do-Follow Backlinks look like-

Example: 

Here we are discussing few important OFF-pages SEO techniques:
1) Blogging
2) Directory Submissions
3) Forum Marketing
4) Social Bookmarking
5) Article Submission

Blogging:

Definitely Blogging is one of the excellent ways to promote your site online. Writing a blog on your website it helps your visitors to visit your site again and again. The blog should be up to date by adding up new posts. It helps to crawl your site frequently. Google always look for new or unique content rather than old. The content of your blog must be clear and concise what you are trying to show to you our readers.
Things to remember:
1) Update regularly
2) Always display most recent post first
3) Allow readers to comment
4) Unique content

Directory Submissions:

Directory Submission is a kind of websites which are used to store business information. Directory Submission is the process of submitting your site URL to various different directories under the most appropriate category to create backlinks. If you have more backlinks your website will rank higher. Always try to submit your website in higher Domain Authority sites.

There are two types of Directory Submissions:
1) Instant Directories
2) Authority Website
1) Instant Directories (Free Submissions): In Instant Directories, you can submit your website instantly without any approval.
2) Authority Websites: In Authority Websites, you can’t submit your website without any approval by a mediator. This is also known as paid submissions.

Forum Marketing:

Find forum which is related to your business and start getting involved with the community reply to the questions, give pieces of advice, active participation etc. By this, you will get reputation to you and to your sites as an expert within the niche. An audience can help your Marketing message spread far and wide. Always try to make use of Do-Follow Forum so that you can include a link to your site. Look for Do-Follow forum that has more than 1,000 members and 10,000posts.

Social Bookmarking:

Social Bookmarking is one of the greatest ways to promote your site. It is a way for people to submit their latest blogs and pages to the most popular Bookmarking sites. Social Bookmarking are by applying tags and keywords. Most popular social bookmarking sites are Digg.com, Del.icio.us, Reddit, Stumble Upon, etc

Article Submission:

Article Submission is writing an article about your business and submitting to popular article submission directories. You can find both paid and free article submission sites. Popular Article Submission sites are Go articles, Ezine articles, e how, idea marketers.info etc

Key things to remember when you write an article:
• An article should be original
• An article should be keyword targeting
• the length of the article should be more than 500 words
• The content should be clear and concise
• Always go with a unique title and should be related to the article

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