Artificial Intelligence Reshapes Digital Marketing

We live in an era where ‘smart work’ is admired favourably than ‘hard work’. Optimising the time and money spent are two important aspects of successfully executing smart work. As, search engine marketing specialists, we aim for the best results with the highest...

Types of Bidding Strategies in Google ADS

Bidding strategies in Google ADS: Google Ads or Google AdWords or PPC is an online advertising platform for businesses to get paid traffic. Google Ads have several core bidding strategies that are fitted to different type of campaigns and depending on what network the...

What is Search Engine Marketing(sem)?

What is Search engine marketing (SEM)? Search Engine Marketing is a paid form of advertising. SEM is used to find some information in the search engine result page (SERP) in a paid listing or Sponsored Ads. It is also called as intent-based marketing. Google can only...
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