Marcus Blog

Types of Bidding Strategies in Google ADS

Bidding strategies in Google ADS: Google Ads or Google AdWords or PPC is an online advertising platform for businesses to get paid traffic. Google Ads have several core bidding strategies that are fitted to different type of campaigns and depending on what network the...

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What is Search Engine Marketing(sem)?

What is Search engine marketing (SEM)? Search Engine Marketing is a paid form of advertising. SEM is used to find some information in the search engine result page (SERP) in a paid listing or Sponsored Ads. It is also called as intent-based marketing. Google can only...

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What is Search Engine Optimization?

Search Engine Optimization: ON-Page & OFF-Page SEO SEO stands for “Search Engine Optimization”. SEO is the process of getting organic traffics to your website on a search engine (or) SEO is a process of getting traffic from the organic Search Result on Search...

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